How to build your digital marketing agency.
What is digital marketing agency.
Digital marketing agency is an online business that most professionals engage to earn more revenue that comes from a wide range of clients by providing them with marketing services.The aim of the business is to increase the client’s product and services sales through their efforts. If you want to start your digital marketing agency, then you are on the right place because this article will teach you all the elements required to get you started. When I started my first digital marketing agency 10 years ago, things were different because we had very little competition and took us less time to convince clients on how our platform will increase their sales. The niche was narrow and we could easily skyrocket within few months of development. But the current situation is full of obstacles and handwork. However, the sky is the limit because you can make the world ever made fast growing digital marketing agency.
The steps are as follow;
1.Take a digital marketing course online.
There are several online course platforms that will teach you all it takes to be a digital marketing guru. This is important because you will understand what digital marketing techniques are required and build a self-confidence skill that will help you run an agency. In this course, you will learn digital marketing skills and business management skills.
2.Digital marketing skills.
In this section, you need to understand what digital marketing is, how it works and how to run a digital marketing company that will meet the need of your clients. The skills involve knowing the best SEO tool, google advertising, social media marketing, content marketing and email marketing.
However, you can reduce all these efforts by building your digital marketing team that will help you with different tasks. How will you know the right person to hire or to include in your team? This is why you need to learn more about digital marketing so as you can easily identify the right candidate. But since you need to minimize the cost of starting your business, you have to do it by yourself first before you reach out to other experts.
3.Business management skills.
Now that you have technical knowledge and skills, you also need managerial skills to help you run the business. Since this is a freelance business, you will be interacting with different experts, personnel among other stakeholders. Knowing how to manage them is very important. Your personnel will need to gain your trust through your competence in the field. With business management skills, you will learn about project management skills, time management, invoicing and billing, contracts and human resource management. As a business owner, these skills must be done for a long time before you hire other experts.
Remember this business is all about the improve the client website ranking position and having confidence with yourself is the first thing you need to get started. A client may ask you what are your deliverables as a digital marketing agency. You need to know what exactly the client needs by checking their website overview using your tools and answering their questions to meet their needs.
As a digital marketing agency, there are many services that you can do for clients. A full package include;
-Web design and development.
-PPC Services (Google Ads, Bing Ads, Facebook Ads, etc.)
-Email marketing services
-Conversion optimization services
-Social media marketing services
As a starter, you do not need to do all of the above services. This will be overwhelming and you might not execute a recommendable job. In this case, you need to choose one among them that you can do better. One service will help you build your personal brand and gain more trusts from clients. You will also get your first 5-star review after doing great job.
For example, if you are SEO expert, you may start by providing SEO consulting services. This will help you grow your client base and generate revenue for further services.
According to my experience, you need to provide a monetary value to your client for you to earn more revenue.
5.Do your niche research.
Digital marketing agency is a very competitive niche. For you to remain in the market, you have to do thorough research. First, you have to identify a competitor and see what they are doing, how they get clients, their methods of payment along with how they market their services.
This will give you a clue on where to start from and who to approach. For competitor analysis, we will need to focus on keyword research of your business online and narrow down to at least 10 competitors. Identify your competitor’s weakness and try to make it your strength. You may start by offering free service for the first one month for you to monetize your business. Client like commissions and eventually after a client has realized they cannot do without you; this is the time to start charging them.
6.Create your platform.
In this section, you will learn some tips on how to create your digital marketing agency platform. We assume you are launching an online platform. This starts with your domain name and hosting service from the best companies. There are best hosting companies that will help you search for your domain name. In most cases, find a domain that is relevant to your services. You have to keep your content and competitors in mind when looking for domain name. Also use the best website builders to develop an optimized and well-structured website.
Suppose you do not have experience with website building, you can spend some amount to hire a website developer. This will cost at least $300 depending with what you need to be included in the website. You will also hire content writers if you still cannot provide content to your website. A website with original and informative content rank higher in google. Your website needs blog post that will help it proper and ranked for some specific content.
Furthermore, you need an SEO expert that will help you do on page seo and off-page seo. This idea will help improve your website traffics, organic search and ranking. With substantial amount of money, you can subscribe to one of seo software tool to track your website performance and metrics.
7.Build your portfolio.
After finishing your first free project, you need to develop a great portfolio that describes every detail of the project, your clients’ testimonies, snippets and any upcoming goals for the client. This idea helps you market yourself out there and other clients will see this and get attracted. You want to convince your audience that you can do what you claim to do.
8.Set your business model.
This involves how you will bill your clients. Some experts will charge their clients on hourly, daily, weekly or monthly basis. Hourly bill is appropriate for shorter tasks. I would recommend a simple pricing model for a month or week. This is to catch up with clients who might escalate their milestones or quiet. The other pricing model is the percentage of spending. This ensures the digital agency receives appropriate compensation from hard work.
Even to make this even easier, just confirms with your competitor’s pricing model to remain within the market pricing. This ensures to do not charge highly than your competitors at the beginning.