What is a Guest Post?
A webmaster or marketer will publish their content on specialty websites that welcome content contributions as part of the guest posting link-building strategy.
Finding websites with similar interests and contacting webmasters via formal email to share your background information and explain your desire to submit a guest post are the steps in the procedure.
How to Get Started with Guest Posting.
Step 1: Set an objective for your guest post.
Guest blogging can provide you with a variety of advantages. You should pick a certain objective for each post to make the most of this opportunity. Then, you’ll utilize that objective to direct your choices for what to write, which blogs to approach, and other choices.
You might have the following objectives for your guest post:
- Increasing your influence/exposure inside your niche.
- Directing traffic to your website again.
- Spreading the word about a new product, service, or other significant development.
A guest article might promote sales and conversions for your business. Too-promotional content will typically be viewed with suspicion by blogs. Simply put, it’s better to incorporate a mention of your product or service naturally than to build an entire piece around a review or instructional video.
Step 2: Choose your target blog
Finding a targeted blog is the next step after deciding what you want to accomplish with guest posting. The best place to start is by compiling a list of possible target blogs, which you can then limit.
To find good guest blogging opportunities, use Google or SEO tools. Use their about page’s search bar by entering “keyword + guest post by” or “write for us.” On their contact or about sections, many blogs additionally indicate whether or not they allow guest contributions.
Before moving forward, you should get in touch with the website and find out if they are interested in receiving submissions from authors you have been in contact with.
Choose the one that will best enable you to accomplish your aim and opt for the publication you most desire. The remaining choices can be saved for the following guest post.
Step 3: Make a proposal
Many folks are tempted to go in at this stage and begin writing their guest article. However, it’s advisable to first confirm if your target blog is truly interested in the subject.
You might create a guest post proposal to accomplish this. Typically, this is a brief email that informs the blog of the topic you plan to write about. Consider the following factors as you draft your proposal:
- Keep it short; most blog editors are short on time. Include the title of the proposed article as well as a summary (one or two sentences) of its content or an extremely brief outline. This is a sample of a strong pitch.
- Review the guidelines for guest writing on the blog (if possible). Many blogs offer a page describing the rules and requirements for guest posters, including what topics are appropriate and what information should be in your proposal.
- If you have any specific demands, be sure to make them known upfront. For instance, you could want to guarantee that a certain link is included that points back to your website. You might also want a byline with a brief author bio. Don’t ask for too much, but be sure to include these details in your proposal.
If the blog you’re after has a page just for submissions, you can usually find an email address or contact form there. In any case, you can get in touch using the website’s general contact page.
Step 4: Write and submit your guest post
It’s time to start working when your target blog shows interest in your idea. You probably already know how to put together some high-quality material, so we won’t tell you how to compose the piece.
Things to keep in mind during the process:
- Keep the blog’s specifications in mind and make sure to cover all the bases. This can involve using precise sentence structures, using visuals of particular shapes or sizes, and more.
- Carefully consider the length of your post. Aim for a lengthy yet impactful essay if the target blog didn’t set a word count. A guest post’s sweet spot is frequently between 1,000 and 2,000 words. To establish the optimal length, consult our advice on how lengthy an article should be.
- Write to the primary readers of the chosen blog. Do some research, if necessary, to learn more about this audience as it might differ differently from your own. Find out what they know and what interests them.
- Avert using language that is too promotional or “sales.” It’s worth reiterating even though we have said it. Mentioning your website and services is usually acceptable, but try to keep your tone neutral and concentrate on giving sound advice or information rather than trying to sell something.
When you’re finished, you can submit the post using the target blog’s recommended procedure. It can take some time for you to hear back but don’t be afraid to check in now and then to see if it’s been considered and to find out when it will be published.
Step 5: Promote the published post
If all goes according to plan, the target blog will modify and post your entry. Your work isn’t quite done yet, though.
You’ll want to make sure that as many people as possible view your guest post to maximize its effectiveness. This is why we recommend promoting the article once it has been published as the final step in our guide to guest blogging.
This is accomplished by:
- Posting a brief blog entry informing readers of the new material and including a link.
- Posting about it on all your social media accounts.
- Updating your email subscriber list with a message.
Additionally, keep an eye on the article while it’s still new and try to answer as many reader comments as you can. The best strategy to keep your guest post active for as long as possible is to interact with the readership of the target blog.