How to sell on etsy.
Setting up a shop on Etsy is simple. All it entails is creating an Etsy account if you don’t have one, and setting your shop location and currency. You then decide on the name of your shop, create a listing and decide on how you want to be paid. You can now set up a billing account to help you pay Etsy fees.
Etsy is one of the biggest online marketplaces in the world and has more than five million sellers serving nearly 90 million active buyers. This makes a marketplace that you can use to sell your products into riches.
How to get started.
- Research on how Etsy fits your business
Just like all other online platforms, certain things sell faster on Etsy’s marketplace than on other platforms. Items that tend to trend on Etsy include art and jewelry products and home art. This is why Etsy is more popular with crafters and people dealing with handmade items. Although it has its sublets all over the world, you should understand that Etsy is more popular in some countries than it is in others. It’s more popular in the UK and Canada, and some other European countries like France, Germany and Italy. Do you need to bear that in mind when you want to open an online shop with them?
- Create an account
After doing the research and feeling that Etsy fits the kind of business that you want to begin, you now move to the next step and create an Etsy account for free. All you need to do is go to the Etsy.com website and after clicking get started. You enter your personal details that include your first name and email address. That information is enough to create an account.
- Open your Etsy storefront
With an Etsy account, you can now open an Etsy shop. You just give details of how you intend to run your business. You enter your preferences in terms of the language you will use to describe your products, the currency you prefer to charge customers with, and where you are running your business from. You are then supposed to enter your shop name which should be a combination of letters and numbers without spacing.
You should just choose a name that suits the products you intend to sell and the name should not be in use by another Etsy store owner.
- Upload products
By this time you can start selling items on Etsy. You should now create a new listing for each product you will be dealing with. The favorite vintage items like handmade goods or art and crafts supplies should take the front bench.
You should invest in excellent product photography because buyers make the decision to buy products based on what they see on your site. Always remember that you are competing against others and so you should make sure you are above them in all aspects.
Other product information about the product you are listing should include the product title, whether it’s a physical or digital product, a product description containing your unique selling point(USP), the listing type and the category it slots in.
Meeting customers online is also important because it gives you an idea of what your keywords should be.
You can now set your pricing for your product under the inventory and pricing section by entering the amount you expect to be paid for the product and how many of such products are available. You then enter the shopping information. You should be specific about where you are shipping your product for and the duration it takes for you to pick, pack and ship the product after getting the order confirmation.
There should also be clarity on whether you will offer fixed postage prices or delivery upgrades and you should give a tariff number for customs if the shipping is to international customers.
You should upload at least 10 listings and go through them to ensure they are in order, if you are new in the game.
- Choose how you will get paid
After the completion of the inventory stage, you are asked to select if you are an individual seller or if you work as an incorporated business. You should now enter your personal information including your name and address and enter the bank account from which you would wish to receive your Etsy revenue.
- Set up billing
Setting up an Etsy shop is free. But you are charged for selling on Etsy. After entering information about how you would like to receive your payments, you are asked to choose a payment method. This implies that you have to pay to publish your listing and open your storefront.
- Customize your Etsy storefront
When you are done with billing, you now should set in place information that potential customers will view when visiting your store on your website. You are therefore supposed to do the following:
Upload a profile and a banner photo
You should put yourself, your product, or your business logo at the front and center of your Etsy store to make yourself and your brand visible.
Create a user profile
You should make the prospects and customers know that you are the store manager by announcing it. They should know that they are dealing with a human being and not just another business robot. You should go further and talk about the products you are dealing with so as to identify with your target audience.
Talk more about your new store
You should engage in online marketing by talking about your new store and what it has to offer. This makes the prospects identify with you and your products.
Upload your shop policies
Selling on Etsy gives you an opportunity to make grand sales because it’s one of the biggest online e-commerce platforms. When you follow the procedure and listen to the voice of the customers, you can scale the online selling perimeter wall.