How to start a podcast with no audience.

Podcasting is about efforts and the willingness to continue, but most importantly, it depends on the audience. But you can start it with no listeners or followers. You can monetize your show later when it has picked up and gained a good number of listeners.

These are the things to put in mind if you want to start a podcast without an audience:

Get an idea

You should just create an idea. You don’t need an existing audience to create a successful podcast. You should just focus on creating something unique. You do your research and create your brand.

Know your target audience

You have to be sure your idea suits a specific audience. It may be niche podcasting or something broader. The most important thing to put in mind is material, not people. So focus on creating content first. You should evaluate and find out the kind of content that makes sense in your situation.

Choose a topic you are passionate about.

Your topic should be an area that you are passionate about and also an area that people are interested in. You can visit Facebook groups or other social media platforms and engage the members. This helps you to find out what topics they are interested in. You then do the research on the subject and know how many people are in that particular field. You can also reach out to established broadcasters in your industry and get to know more about them. You should also know that you have to be consistent in your releases.

Pick a name for your podcast

Although you can put your name so that people can identify with you and click on your show’s name, the name of the podcast should also describe what content you deal with. The content that you give should be in tandem with the name. Just make it easy for people to know what exactly your podcast is about before they even listen to one episode.

Choose your format

You need to have a schedule that you will stick to. If you are planning to do it regularly, a definite schedule helps build your audience.

Pick a day and time

You should pick a day and time based on the type of audience you are targeting. You can try out different days at first before settling on the one that works best for you

A. Set a schedule

Find out what works for you whether it’s on a daily or weekly basis but bear in mind that consistency is vital

B. Decide on the length of each episode

This depends on the content. It can be ten minutes or even take 30-45 minutes. It can even take longer.

C. Create a website and a social media account

This depends on where you want the show to appear. Spotify, YouTube or any other platform you choose. It also depends on where you want your links to be shared; your web site, Twitter, Facebook, or any other site.

Choose your host

There are different hosts and you just need to evaluate the advantages and disadvantages of each host and the best for your podcast. The decision is based on the type of services they offer and the cost.

Plan your first episode

You already have an idea, so write what you want to talk about and pick who you want to speak with. You can also pick on the experts that you are planning to interview. Focus on how long each segment will take and decide on the social media platform that will promote your podcast. Planning is critical because it makes you come up with a commendable podcast that can attract listeners.

Find your first guest

Guests play a pivotal role in gaining a new audience. You can ask a family member or a friend to be your guest. They should know the length of the show to prevent surprises. You also need to inform them on the kind  of questions you intend to ask them so that they can prepare in advance.

Choose the best place to record your podcast

Here you need to know if you will be recording the video solo or with someone else. You can choose to use professional studios, choose a quiet place, or even do it at home if you are solo.

You should also make sure the equipment is tested in order to troubleshoot any issues before they happen.

Get an intro done professionally

Taking time to get your intro done professionally goes a long way in making your podcast gain an audience. You can use Fiverr which does the intro for $5.But a visit to YouTube can also enable you to find someone who can do it for free.

Pick your editing platform

Podcasting platforms come in two basic types: those that run on your computer and allow you to publish and those that allow you to publish free within a browser.

Free browser-based podcasting is recommended for those with no target audience.

Promote your podcast

You now need to visit social media platforms that are relevant to your podcast theme and share the episodes with them. As you become more experienced, you can use tools such as Audiograpg or Acast to help you host your podcast online and manage it.

Attract people to listen

Getting people to subscribe to your podcast can take the form of creating an email list and letting people sign up for updates or inviting more experienced podcasters as guests to your show.


Regardless of the size of the audience, what matters when you want to start a podcast is the intro and the consistency. You should also remain relevant to start a podcast with no audience.


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