Website visitor tracking software.

Website visitor tracking software are coded platforms that helps you to monitor how your visits interact with your website.

This involves monitoring the button your visitors click, the page they read most, the content that brought them to your website and when they drop off.

Tracking website visitors will give you a much-detailed view of the entire customer journey which is important for improving your website’s UX and conversion rates.

Why website visitor tracking is important.

It improves lead generation and sale processes: Visitor tracking allows you to see real-time visitors based on their trackable behaviors.

Through this, you will be able to see why the visitors are on your site, what their issues, interests and where they are in the buying process.

Therefore, you will be able to streamline and gauge the effectiveness of your content and nurture campaigns, sales teams and optimize the time used to focus on the highest priority leads.

It improves lead quality: Every website would want to have quality leads and website visitor tracking is the way to go. This is because this aspect provides important information for your lead scoring program on who your visitors are and what they want.

Help close more sales: website visitor tracking software helps you track down recurring visitors. For example, a returning visitor comes to the website for 4th time in as many days.

The system recognizes the visitor who is already set up in the company CRM system and sends an alert to the sales representative letting them know that this visitor is very interested in a certain product.

What to look for in website visitor tracking software.

-Affordability: The software should be pocket friendly. You need to compare prices and features and select the one that fits your financial and business demands.

Allow integration: The best software should allow you to integrate it with other third-party platforms for better results.

Online and offline Lead conversion: Most marketers use their phones to drive leads. Ensure your software is able to track both offline and online interactions.

Good customer reviews: Consider checking the software reviews online. This might give you more insight about their services.

15 Best Website visitor tracking software.


SEM Rush is the world most used website visitor tracking software and SEO tool that allows you to track visitors, keyword ranking, domain authority among performance metrics.

This software will give you insightful information on your SEO campaign and suggestions on how to improve your website.

Key features for SEMRush.

  • Website visitor tracking: You can track your visitors on real-time.
  • Keyword research: This helps you bring traffic to your website by finding the best keywords.
  • On-page SEO: This helps you get new ideas on how to improve your website health and SEO performance.
  • Competitor’s analysis: This feature helps you increase your website traffics using competitors’ winning strategies.
  • Content marketing: This software helps you create data driven content for more visitors.
  • Rank tracking: This feature helps you know your progress on google rank position.
  • Content optimization: You will be able to drive more traffics with personalized recommendation on how to optimize your content.
  • Content marketing analytics: This feature offers an opportunity for you to assess your content performance and identify areas of improvement.
  • Website monetization: You can monetize your audience with powerful tools for bloggers, ad publishers and affiliate managers.

Pricing overview:

Cons for SemRush.

  • It is very expensive and only allows you to access fewer futures in its trial version.
  • It is not user friendly.


Using Act-On platform, you will track all the anonymous site visitors and find out what these visitors are doing in your website.

Through visitor’s history and content research, you can set a real-time alert that let you know when the visitors are engaging your website.

Furthermore, you will be able to gain value contact lookup tools when visitors get to know your website better. Act-On software will also make use your visitors’ IP information or LinkedIn to provide you will relevant information such as their contacts.

Key features for Act-On.

  • Website visitor tracking.
  • Search history
  • SEO audit.
  • Landing page builder
  • Email builder
  • Keyword analysis
  • A/B testing
  • Multiple accounts and users.
  • Lead generation and management.
  • Social media tools
  • Instant insight on campaigns
  • Traffic analysis.
  • Competitor comparison

Pricing overview:

Cons for Act-on.

  • -Some performance metrics are a bit confusing.
  • -Template forms are not dynamic.
  • -Poor customer service.

3.Visitor Queue.

Visitor Queue is another business-to-business lead generation software and website visitor tracking software. Using this platform, you will be able to identify the name, contact information and user information of the businesses that visited your website.

Having this software reduce your sales team work because the software will track down your visitors and automatically provide a thorough database of all the companies that visited your website.

Visitor Queue offers best integrations features to your favorite CRM software and once this is done, you will receive a lead straight to your CRM.

You can go ahead to add these leads to a drip email campaign and follow up with them. You can include the pages they viewed, relevant content and more offers such as discounts.

Key features for Visitor Queue.

  • Lead exporting and outreach capabilities.
  • You can generate real-tome leads from your website.
  • It is user-friendly.
  • It saves time on filters and dashboards.
  • You can receive automated email notifications.
  • It allows third party integrations.
  • It offers website personalization.
  • You can access accurate contact information.
  • You will receive data from unlimited users.

Other features.

You can increase your website conversion using this platform through personalization. This feature allows you to tailor the view of your website based on visitors’ industry, location, company size among others. With high quality and relevant leads, your bounce rate will reduce.

Pricing overview:

Cons for Visitor Queue.

  • Does not track visitor’s time zones.
  • Poor integration services.
  • Have issues with exporting data to other platforms such as Excel.

4.VWO Insights.

VWO Insights is a great website visitor tracking software that fits an enterprise eager to generate more leads online.

The software provides you with valuable suggestions on how to optimize your website for conversions. Furthermore, it helps you with features such as conversion funnels, on-page survey, heatmaps among others.

In addition, this software helps you understand the behavior of your visitors and why your users navigate to certain pages of your website.

You can use this platform to improve the conversion and increase your website traffics.

Key features for VWO Insights.

  • It offers conversion opportunities.
  • Web page element analysis
  • Data quantification
  • Mobile device analysis
  • Heatmaps
  • Data segmentation.
  • A/B testing
  • Collects user information such as IP address, contact, location and emails.
  • Offers personalized content based on customers’ metrics.
  • Provides insights on website visitors behaviors.

Cons for VWO Insights.

  • Test tagging
  • Test categorization.
  • Visual editor not working on all sites.
  • More bugs on PDP pages.
  • High pricing.

5.Crazy Egg.

Crazy Egg is another website visitor tracking software that helps business track the behavior of visitors on their websites.

Using this platform, you will be able to gain more valuable insight of your target visitor’s base. The software is able to analyze your user data for easy insight.

The software sale booster that provides you more control over your business techniques through the use of complex tools.

Furthermore, the software helps in digging into and better understand visitors’ behavior impact your business.

These involves on how visitors interact with your website along with other valuable prospects. Also, you will be able to improve your UI and UX by knowing your visitors’ interests.

Key features for Crazy Egg.

  • Heat map tool
  • In-page analytics.
  • A/B Testing.
  • Scroll maps
  • Snapshots
  • Design testing
  • Overlay
  • Recordings
  • Conversion rate optimization.
  • Simple setup
  • Allow third party integration.
  • You do not need any skills to master and utilize this service.

Pricing overview:

Dislikes for Crazy Egg.

  • Its too broad, making it hard to target some features.
  • No free trial.
  • No free integration services.


Ahrefs is not only Website visitor tracking software but also an SEO software tool. It is the leading website visitor tracking software on the market because their software crawl your website and provide you with relevant data regarding visitors behaviors.

The data will also help you optimize your content and plan for strategies to acquire quality leads.

Since the software has the ability to audit your site, you will also be given a detailed report on your website performance.

You can also analyze your competitors and start carrying advanced strategies to defeat them.

Key features for Ahrefs.

  • Website visitor tracking feature.
  • Analyze your website link profile.
  • You can contact keyword research.
  • If offers clicks data.
  • Uncover content gaps.
  • You can see your ranking history.
  • You can monitor outbound links.
  • You can see your top performing pages.

Pricing overview:

Cons for Ahrefs.

  • It is expensive.
  • There is no free trial version.

7.Adobe Analytics.

Adobe Analytics is also the world most used Website visitor tracking software. This is because it allows you to analyze your website data from any given customer journey.

This software provides you with versatile reporting, attribution analytics, predictive intelligence and other vital insights about your website visitors.

Adobe Analytics most target enterprise-sized companies.

Key features for Adobe Analytics.

  • Website visitor tracking feature.
  • It is user-friendly.
  • You can integrate with other third-party platforms.
  • You can see the entire customer journey.
  • It is reliable and secure.
  • It includes Tag management system that helps you optimize your website.

Pricing overview:

Cons for Adobe Analytics.

  • It does not have free trial.
  • It is expensive.
  • It is only suitable for enterprise companies.


Leadfeeder is a website visitor tracking software that identify and track visitors in your website and help your sales team turn more visitors into high quality leads.

Just as its name, the software is able to feed leads data to your sales team. Therefore, they can follow up with users in the right way at the right time.

Furthermore, the Leadfeeder is able to track down your visitor’s location, company’s name and provide contact information. Also, you can integrate with other popular CRM tools.

Key features for Leadfeeder.

  • Provides visitor’s historical data.
  • You can search terms tracking.
  • Lead generation capabilities.
  • It tracks visitor behaviors.
  • Filters leads.
  • Provides reports.
  • Offer email notifications.
  • Offers email marketing integration.
  • Offers browsing history.
  • Lead scoring.
  • CRM integration.
  • LinkedIn connection.
  • Behavioral intelligence.

Pricing overview:

Cons for Leadfeeder.

  • Not able to integrate with other platforms apart from those that are popular.
  • Does not record time taken for a visitor to stay in a website.

9.Google Analytics.

With best knowledge of data tracking tools, am sure you have heard of Google analytics. This is one of the most popular website visitor tracking software in the world.

The software offers a few free features but still the best. The software was created by google and allow users to analyze user behavior, traffics, track conversions among others.

Key features for Google Analytics.

  • It offers plethora of free courses to help you understand it better.
  • Provides an overview of your website visitors.
  • Tracks your goals.
  • Offers audience reports.
  • Offers flow visualization.

Cons for Google analytics.

  • It is not user friendly.
  • It is broad making it hard to navigate.


You will never go wrong with Leady website visitor tracking software. This is because it offers you with not only visitor identification but also more information regarding their company, contact and location details.

You want to get publicly available information? This software will do that for you. After receiving this information, you will have your CRM software ready.

The software also helps B2B lead generation and track in-app user behaviors this case, you will be able to track a wide variety of visitors across multiple channels.

Key features for Leady.

  • Website visitor tracking.
  • Customizable reports.
  • Campaign management
  • User interaction tracking.
  • Integration with third party platforms.
  • Lead management.

Pricing overview:

Cons for Leady website tracking software.

  • Not user friendly.
  • Limited data downloads.
  • Customer support is poor.
  • Some features such as company searches are complicated.


Kissmetrics is a website visitor tracking software that offers users with behavioral analytics, email campaign automation and segmentation in a all in one easy to use platform.

Using this platform, you will be able to understand and engage your visitors and nurture them into paying customers.

To be specific, this software was created to help marketers and businesses increase conversions, customer retention and customer engagement.

Its popularity was brought by its cost-effective measures to retain an existing customer than acquiring a new one.

Key features for Kissmetrics.

  • It offers visitor tracking in real-time.
  • Funnel reports.
  • No limited conversion periods.
  • If offers customers profile
  • Segment data.
  • It offers group contact list.
  • A/B Test report.
  • Retention report.
  • Email support.
  • Cohort report.

Pricing overview:

Cons for Kissmetrics.

  • Sometimes slow.
  • Not user-friendly.
  • It is expensive.


When looking for more qualitative website visitors, UserTesting has got your back. The software will help you understand user behavior and make insightful decisions about your marketing campaigns.

UserTesting plays a vital role in recruiting users that are your target market including specific occupations, gender, age groups and many more.

These users will navigate your website by engaging to your Live Chat and reading more of your content.

The software will record all these sessions and it will be your opportunity to act accordingly at specific conversion points. In this case, you will have a clue on why your visitors take certain actions at specific conversion points.

With well research lead generation strategies, you can target your visitors by providing them with actual services or products. Therefore, you will discover flaws in your website that could prevent users from converting.

Key features for UserTesting.

  • Track your website visitors.
  • Integration and plugins.
  • Mobile testing
  • Helps you to optimize your website via UX and IU tools.
  • Plan, create and manage tests
  • They offer free trial.
  • Friendly support team.

Cons for UserTesting.

  • It is expensive.
  • Not user friendly.


SimilarWeb is also a great choice for website owners who would wish to have their website visitors tracked.

The software provides data on everything your website does online. With enough data, you will be able to target your visitors effectively.

The data also improve your website marketing strategies and give insight on where to adjust.

Key features for SimilarWeb.

  • Website visitor tracking software.
  • Provides website data.
  • It offers competitors display ads and networks.
  • You can see traffic share by device.
  • You will see engagement metrics.
  • You can have a side-by-side website traffic comparison.

Cons for SimilarWeb.

  • No free trial.
  • It is expensive.
  • There is limited tracking of social media account.
  • It does not track visitors for small website.
  • You can only see reports on desktop version only.


Hotjar is a favorite software that will help you track your websites visitors. Many website owners use this platform because it is able to provide more insight on your website visitors and understand how they navigate through your website.

Hotjar is well known for heat maps. This is a unique feature that allows users to view the areas of your website that engage more visitors.

Also,it offers video recordings of user visits. This information gives you the understanding of your website and know how to target your visitors.

Key features for Hotjar.

  • It allows integration from third party platforms.
  • It tracks your website visitors.
  • You can export heatmap analytics data
  • You can receive customized incoming feedback to your brand.
  • It forward incoming feedback to your support email.
  • You can narrow down session recordings by rage clicks.
  • It offers free trial

Pricing overview:

Cons for Hotjar.

  • It is a bit expensive.
  • It is not user friendly.
  • You cannot have numerous recording sessions.
  • Limited heatmaps.


Clicky is one of the best website analytic software that will also help you monitor your website traffics. The software offer real-time traffics and also data just like Google analytics but with more in depth details.

Clicky software has a bot detection tool that helps you remove spam user from visiting your website. These types of visitors may create a wrong impression to your website traffics count.

Key features for Clicky.

  • Website tracking software.
  • You can export your data to another platform.
  • If offers heatmaps
  • You can track your campaigns.
  • You will receive engaging reports.
  • There is multiple user account.
  • Path analysis.

Cons for Clicky.

  • Not user friendly.
  • Limited features.


Website visitor tracking software are special software that every e-commerce has to embrace.

While many websites track their visitors, it is also important to understand the importance of tracking your visitors.

The above software will help you reach out to your potential customers who for the first time came as just visitors but end up being loyal and reliable leads.

This software also identifies which companies your visitor come from and this is very important to get connected.


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